Tuesday, May 19, 2020

Is Harrah s Entertainment, Inc. Essay - 1343 Words

The company that I will be discussing about is Harrah’s Entertainment, Inc. This company was founded by Bill Harrah on October 29, 1937 and has its headquarters in Nevada, USA. They own more than 50 casinos and hotels and have approximately 33,000 employees presently working. The company has an annual revenue of $8.6 billion and is currently one of the top casino gaming companies of the world. The reason for their success is good customer service and efficient usage of software development. Customer service is given a top priority and many incentives are provided to them. This makes the customers feel really happy about the services and facilities provided to them. So the possibility of the customers returning back is very high. This is a major reason for the success of the company. Summary Harrah’s had initially used enterprise data warehouse from Teradata. They have now expanded their database system since their customer base has increased. They make use of Teradata Priority Scheduler and Teradata Dynamic Query Manager. In order to protect their system from external attackers and to ensure total safety, Harrah’s makes use of Teradata Dual Active Solutions. This system is useful to identify customers that come for the first time and it provides services and offers tailor made for them. The system can also alert the staff of a customer who has returned after a very long time and make a customized greeting for such return customers. This will make the customers feel specialShow MoreRelatedAnalysis Of Harrah s Entertainment, Inc. Essay1996 Words   |  8 PagesThe company that I have conducted a research on is Harrah’s Entertainment, Inc. It is a casino gaming company in America that has been in operation since many decades. The company was founded b y Bill Harrah and has an annual revenue of $8.6 billion. Harrah’s has gone on to become the world’s largest gaming company by the use of analytics that has left behind its competitors by a huge margin. Their primary focus is customer loyalty which provides customer satisfaction and would make the customersRead MoreAnalysis Of Harrah Entertainment, Inc.1476 Words   |  6 PagesIntroduction Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. 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