Is Harrah s Entertainment, Inc. Essay - 1343 Words

The company that I will be discussing about is Harrah’s Entertainment, Inc. This company was founded by Bill Harrah on October 29, 1937 and has its headquarters in Nevada, USA. They own more than 50 casinos and hotels and have approximately 33,000 employees presently working. The company has an annual revenue of $8.6 billion and is currently one of the top casino gaming companies of the world. The reason for their success is good customer service and efficient usage of software development. Customer service is given a top priority and many incentives are provided to them. This makes the customers feel really happy about the services and facilities provided to them. So the possibility of the customers returning back is very high. This is a major reason for the success of the company. Summary Harrah’s had initially used enterprise data warehouse from Teradata. They have now expanded their database system since their customer base has increased. They make use of Teradata Priority Scheduler and Teradata Dynamic Query Manager. In order to protect their system from external attackers and to ensure total safety, Harrah’s makes use of Teradata Dual Active Solutions. This system is useful to identify customers that come for the first time and it provides services and offers tailor made for them. The system can also alert the staff of a customer who has returned after a very long time and make a customized greeting for such return customers. This will make the customers feel specialShow MoreRelatedAnalysis Of Harrah s Entertainment, Inc. Essay1996 Words   |  8 PagesThe company that I have conducted a research on is Harrah’s Entertainment, Inc. It is a casino gaming company in America that has been in operation since many decades. The company was founded b y Bill Harrah and has an annual revenue of $8.6 billion. Harrah’s has gone on to become the world’s largest gaming company by the use of analytics that has left behind its competitors by a huge margin. Their primary focus is customer loyalty which provides customer satisfaction and would make the customersRead MoreAnalysis Of Harrah Entertainment, Inc.1476 Words   |  6 PagesIntroduction Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. Other competitors focus on outshining and glamorizing their amenities to attract and captivate theRead MoreAnalysis Of Harrahs Entertainment Inc2235 Words   |  9 PagesThe Problem/Opportunity Definition Harrah’s Entertainment Inc. is the largest provider of casino branded entertainment with 50 properties under brands; Harrah’s, Bally’s, Planet Hollywood, Caesars, Flamingo and Showboat. As a strong competitor in the casino industry, Harrah’s has maintained a golden standard through their advanced technology leadership and their CRM approach has led them to their core competence in customer loyalty and satisfaction. CEO Gary Loveman knew that focusing on customersRead MoreHarrah’s Entertainment, Inc1216 Words   |  5 PagesExecutive Summary Harrah’s Entertainment, Inc. has been a pioneer in the casino industry by becoming the first company to become publicly trade in the stock market. 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The examples of such organization as Netflix Inc., Harrah s Entertainment and Amazon show that analytics could help an enterprise to develop in its field and gain a strong position in the market. According to Davenport and Harris (2007), for a company to strongly compete on analytics, the top level managersRead MoreInustry Competitor Analysis-Casino Hotel7793 Words   |  32 PagesThe only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $10.8 billion in revenues in 2008. Other competitors that should be considered are Las Vegas Sands Corp. and Wynn Resorts Ltd with respectively $1.7 and almost $1 billion in revenues in 2008. Our group focused on researching the degree of threat and the likely future competitive moves that Harrah’s Entertainment, Las Vegas Sands Corp. and Wynn Resorts Ltd will undertake in short (next 3-6Read MoreMarket Segmentation in Hospitality Research6132 Words   |  25 PagesMarket segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identiï ¬ es new areas for research, deeper examination of segments, identiï ¬ cation of difference